Raj Kathuria

Traditional commission structures were designed for an era of newspaper ads and open house sign-in sheets. In that world, a 5–6% commission made sense because agents bore significant marketing costs and the process was labor-intensive. But that era is over.

Today, 97% of homebuyers search online. The MLS syndicates listings to Zillow, Realtor.com, Redfin, and hundreds of other platforms automatically. AI can generate compelling listing descriptions, analyze market data, and streamline every step of the process. The tools exist to do more, faster, and for less — so why are sellers still paying $20,000+ in commissions?

That question drove us to build KW Residential. By combining cutting-edge AI technology with the credibility and reach of the Keller Williams brand, we created a model that gives every Maryland homeowner the same MLS exposure as a traditional listing for a flat fee starting at $299.

We are not a discount brokerage cutting corners. We are a licensed Maryland brokerage, backed by the most recognized name in real estate, using technology to pass real savings on to you. Every listing is reviewed by our broker. Every client gets the support they need. The only thing missing is the inflated commission.